Abby King Discusses the Key for Behavior Change at mHealth Connect

At last week’s mHealth Connect, Abby King highlighted the need to personalize incentives for behavior change. How to select the right approach for motivating an individual, though, should come from an analysis of the individual’s behavior, not from asking the individual about her preference.

Read more about this idea in a piece written by David Shaywitz, the moderator of the panel on which Abby King participated. A recording of the discussion will also be available. To sign up to receive notification of the recording’s availability, click here.   To learn more about mHealth Connect and the issues around wearables that are being tackled, click here.